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About Us




Influenced by a New York City attitude and the care-free spirit of California, Pretty Little Thing fuses a whimsical aesthetic with a hint of edge to create fun, stylish and imaginative jewelry designs that spark conversations while complementing the style of the person wearing them. 

Designed by Lirany Vasquez, the line was established in NYC in 2005 where it received notable attention from publications like The New York Times, NYLON, InStyle, Teen Vogue, and Lucky Magazine among others. In 2010, Lirany took a hiatus from jewelry design and relocated to San Francisco to co-found the design collective, DNA (designers+artists), which mentors and promotes emerging artists and designers; a cause important to her heart. However, PLT was not far from her mind as she continued to design collections as a side project. In 2014 the line was officially re-launched from San Francisco where it is based today. 

PLT is created for and inspired by confident women who are true originals, and is proudly made in the USA with only the best materials. The line’s unique designs and go-to staples are sure to become favorites in any jewelry collection.